KARL LAGERFELD and ModelCo are launching the KARL LAGERFELD + ModelCo colour cosmetics collection on May 14, 2018. Featuring a range of innovative beauty products, the limited-edition collection will be available through KARL LAGERFELD stores and KARL.COM, plus ModelCo’s premium distribution network modelco.com and in the Middle East at selected retailers.
The products combine ModelCo’s high-quality formulas and innovative, technical packaging with KARL LAGERFELD’s artistic aesthetic that is sophisticated, modern and cool. Channelling the theme of “Illuminated Beauty” the KARL LAGERFELD + ModelCo collection includes more than 50 beauty products for face, eyes and lips, plus accessories. The packaging of the Lip Lights, Lip Balm and Brush Sets features a Karl Lagerfeld head silhouette. Based in Sydney Australia, and one of Australia’s fastest growing beauty brands, ModelCo is the creation of former model agent Shelley Sullivan who saw a niche in the market for innovative, multipurpose beauty solutions. In a world of pink, ModelCo conquers, taking reign through creating first to market innovative beauty products.